About

Why I started this consultancy

I have spent more than ten years working where brand strategy meets digital execution. In that time I have seen plenty of both: strategy decks nobody implements, and websites with no idea behind them. Both cost money and deliver nothing.

Staffelsee Consulting is the conclusion I drew. Strategy and execution belong in one pair of hands, otherwise exactly what matters gets lost in the handover. What keeps me going is the moment when a vague position turns into a sentence a client can say out loud.

How I work

Clarity first, visibility second. As long as it is unclear who an offer is for and why anyone should choose it over the alternative, every campaign is an expensive experiment.

After that, sequence beats volume: positioning, messaging, channels, website, measurement. Start in three places at once and you will never know what worked.

And I say what I would not recommend. A one-pager instead of a strategy project when the offer is already clear. No channel just because everyone is talking about it. That costs me a project now and then, and saves you the trouble.

Background

Alongside Staffelsee Consulting I am Head of Media & Digital at GRAPEVINE, a Munich-based agency specialising in employer branding, recruitment marketing and recruiting. The two roles cover different ground: GRAPEVINE is about employer brands and hiring, Staffelsee Consulting is about product and brand consulting outside employer branding.

That separates cleanly – and it combines when a project touches both. If your brand also needs a careers presence, I can bring that expertise in without you having to find a second agency.

Location and way of working

My office is in Seehausen am Staffelsee in Upper Bavaria. The quiet of the place shapes the work: focused, thorough, without busywork.

My clients are spread across the German-speaking market – Germany, Austria and German-speaking Switzerland. Workshops, consulting and implementation run just as structured remotely as they do on site. Around Munich and Upper Bavaria, meeting in person is always an option.

What you can expect

• You talk to the person who does the work.
• A first call takes thirty minutes and commits you to nothing.
• Enquiries get an answer within one working day, usually the same day.
• Proposals state scope and price in writing before anything starts.

Frequently asked questions