Knowledge
Knowledge
Plain explanations of the terms that turn up in marketing proposals – without sales pressure, and without the acronyms nobody bothers to unpack.
The articles
What is GEO? Generative Engine Optimization explained
Why ChatGPT, Gemini and Google’s AI answers name some companies and not others – and what can actually be influenced.
Read →SEO, SEA and GEO compared
Three acronyms, three entirely different sets of economics. What they cost, how fast they work and in what order they make sense.
Read →What is SEA? Search advertising explained
How the Google ad auction works, what a click costs, and when paid ads are the right call – and when they are not.
Read →Where can you run digital ads?
Google, Meta, LinkedIn, Reddit, Spotify and, since this summer, ChatGPT: what each platform is good for, and which ones you can skip.
Read →Why these pages exist
Anyone buying marketing should understand what they are paying for. Part of the industry makes its living from the opposite. So these articles also explain when a service is not worth it.
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