BRAND AND MARKETING CONSULTING

Strategic clarity for digital brands.

Digital strategy and marketing consulting for positioning, visibility and growth – for companies and independent professionals in Germany, Austria and Switzerland.

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Marketing consulting with substance

I build brands that are not only visible but stay relevant

As a brand and marketing consultancy I guide companies, independent professionals and start-ups from a workable position to a structured digital presence. The approach combines strategic clarity with an execution-minded method – and both with the discipline a brand needs over time.
The name is the programme: my office sits by Lake Staffelsee in Upper Bavaria. The quiet of the place shapes the work – focused, considered, without busywork. My clients, by contrast, are spread across the German-speaking market: consulting, strategy and implementation work just as precisely remotely as they do on site.

Two ways to work with me

Tailored consulting – or a website at a fixed price.

Not every project needs a strategy engagement. So there are two clearly separated routes:

01

Consulting & projects

Individual collaboration across the four service fields – from a brand audit to ongoing campaign management. For companies that want to grow deliberately.

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02

The fixed-price one-pager

A complete, professional website on a single page – planned, written, built and live within 14 working days, from €1,490 fixed price. For practices, local businesses and founders who need a credible presence without the overhead of a project.

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Service fields: four disciplines. One system.

Marketing rarely fails for want of ideas – it usually fails for want of sequence. That is why my four service fields interlock: strategy defines what is said. Channels, search engines and the website make sure it arrives.

Brand strategy & positioning.

Clarity before visibility: positioning, audiences, identity and content strategy.

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Marketing
& media planning.

From Google, Meta and LinkedIn through newsletters to digital out-of-home, out-of-home and print – planned and steered across channels.

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SEO
& GEO consulting.

Organic visibility in Google and in AI answers – as a long-term foundation.

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Website creation
& consulting.

WordPress sites that carry a brand – from a bespoke presence to the fixed-price one-pager.

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Method

  • 01 Analyse.
  • Market, competition and current state are captured properly. Decisions come once the picture is complete, not before.
  • 02 Structure.
  • Positioning, messages and channels are turned into an architecture that holds – consistent, prioritised, ready to decide on.
  • 03 Scale.
  • The strategy is translated continuously into campaigns, content and optimisation. Growth follows; it is not the starting point.

GDPR-compliant.

Every setup is built and documented in line with data protection rules – hosting in Germany, consent management included.

Performance-minded.

Decisions rest on data, not on gut feeling. Every measure has a job that can be measured.

Strategically grounded.

Every implementation is rooted in a clear position – even the smallest one-pager.

IVContact

Let’s talk about your brand.

A first call takes thirty minutes and commits you to nothing.

Kontakt

Email
kontakt@staffelseeconsulting.com

Phone
+49 160 3896720

Based in
Seehausen am Staffelsee, Bavaria

YOUR CONTACT

Jonathan Lang

Jonathan Lang, consultant for marketing and brand strategy at Staffelsee Consulting
Jonathan Lang, founder of Staffelsee Consulting in Seehausen am Staffelsee.

Consultant for marketing and brand strategy

Strategy and execution belong in one pair of hands – which is why at Staffelsee Consulting you talk directly to the person who does the work. My office sits by Lake Staffelsee in Upper Bavaria, my clients are spread across the German-speaking market.

More about me.

FAQ – Home

A brand and marketing consultancy develops the strategic basis for how a company shows up in its market – positioning, audiences, messages – and translates it into concrete work such as a website, search engine optimisation and advertising campaigns. At Staffelsee Consulting strategy and execution come from one source: you get a working system, not a slide deck.

For companies, independent professionals and start-ups in the German-speaking market that value substance: mid-sized businesses, advisory-heavy service providers, medical practices and experts with a premium position. If you are after quick discount campaigns, I am the wrong address – if you want to build a brand, the right one.

No. My base is by Lake Staffelsee in Upper Bavaria, my clients are spread across Germany, Austria and German-speaking Switzerland. Consulting, workshops and implementation run just as structured remotely as they do on site – meeting in person is always an option around Munich and Upper Bavaria.

Individual consulting modules start at €475 (for example an SEO audit or a content strategy); strategy projects are quoted individually. If you need a complete website, the fixed-price one-pager from €1,490 is a predictable way in. All prices quoted are fixed; VAT is not shown, in line with section 19 of the German VAT Act.

With a thirty-minute first call at no cost and no obligation – by phone or video. We clarify the situation, the goal and the sensible next step. You then receive a written proposal with a clear scope and either a fixed price or a budget range. Nothing is committed.

Three things. First, you work directly with the person who delivers the project – no junior teams, no friction. Second, every measure is rooted in a position rather than in activity for its own sake. Third, the structure stays lean: no overheads for you to pay for.

Clients

Companies I work for

Neuro-Spa Group
GLAD-X®
Podia GmbH
Zurich general agency Bernhard StrobelMurnau

More about the references

Further reading

Explained, not asserted

What is GEO?Visibility in AI answers→SEO, SEA and GEO comparedWhat makes sense when→What is SEA?Google ads, honestly calculated→AboutWho is behind the consultancy→