SEO consulting for visibility in Google and in AI answers.

Why SEO consulting now includes GEO

Search behaviour is changing fundamentally: a growing share of research no longer ends on a results page but in a finished AI answer – in Google AI Overviews, ChatGPT or Perplexity. If you do not appear there as a source, you lose visibility without noticing it in classic rankings straight away. Good SEO work therefore optimises for both worlds today: for the search engine and for the systems that research on the user’s behalf.

Components of the SEO and GEO work

Technical SEO audit.

Loading time, indexing, structure, mobile usability – the technical basis, prioritised by effect and effort.

Local SEO & Google Business Profile.

Optimisation for local searches including the profile, a review strategy and regional service pages.

On-page & content optimisation.

Page structure, metadata, internal linking and content that actually answers the search intent.

GEO – generative engine optimization.

FAQ structures, schema markup, quotable statements and E-E-A-T signals, so that content gets cited in AI answers.

Topic clusters & content SEO.

Content is planned as connected clusters rather than single articles – that is how topical authority is built.

Backlink analysis.

Assessment of the link profile and a realistic off-page strategy – without bought shortcuts that get expensive later.

Honest expectations

SEO is the discipline that takes longest and lasts longest: visible effects typically appear after three to six months, solid positions after six to twelve. Anyone guaranteeing you the top spot is selling a promise nobody can keep. What I sell instead is a plan whose progress you can measure every month.

How the work runs

01

Audit

Technical basis, content structure and competitive environment are examined – including GEO visibility.

02

Roadmap

Measures are prioritised by effect and effort – as a clear plan for 6 to 12 months.

03

Implementation

On-page, content and off-page measures are rolled out in a coordinated way – by me, your team or together.

What sets this apart from classic SEO offers

Classic SEO consulting often stops at rankings in the Google results list. In 2026 that falls short: a growing share of research ends in an AI answer before a results list even appears. My work therefore thinks both worlds together – classic search engine optimisation and generative engine optimization. Optimise for Google alone and you will lose visibility over time to the systems that answer on the user’s behalf.
In practice: I do not only optimise technical factors and content for Google, I structure them so that AI systems cite them as a source – with clear answer structures, verifiable figures and clean schema markup. That dual strategy is the core of SEO work that still holds in the years ahead rather than serving only today’s algorithm.
Being honest about timescales matters to me: SEO does not deliver results overnight. First effects show after three to six months, solid positions after six to twelve. That horizon is not a drawback but the reason organic visibility is so valuable – it cannot be bought at short notice, which is exactly what protects you from competitors.


FAQ – SEO & GEO consulting

SEO (search engine optimisation) improves unpaid visibility in search results and works over the long run; SEA (search advertising, for example Google Ads) buys immediate visibility for ongoing budget. SEO is the foundation, SEA the amplifier – the strongest results come when the two are coordinated.

Realistically three to six months for first measurable effects and six to twelve months for solid positions – depending on competition, starting point and how fast things get implemented. Local search terms often respond faster than national ones. Those timescales are not a shortcoming; they are the reason SEO positions are so valuable: they are hard to copy.

GEO optimises content to be cited in the answers of AI systems such as ChatGPT, Google AI Overviews or Perplexity. That includes direct answer structures, FAQ schema, clear definitions, verifiable figures and identifiable authorship. GEO complements SEO – because a growing share of research now ends in an AI answer instead of a results list.

An SEO audit starts at €475, optimising a Google Business Profile at €250. Ongoing SEO support is quoted by scope and stated up front as a fixed offer – typically as a monthly allocation.

Yes – local searches (“physiotherapy + town”, “tax adviser near me”) sit close to a decision and often face modest competition. A well-kept Google Business Profile, genuine reviews and a clean service page frequently bring more qualified enquiries than any ad campaign – at a fraction of the running cost.

No – and nobody should. Rankings depend on competition, algorithm updates and user behaviour; serious SEO work steers probabilities, not guarantees. What I can promise: a transparent plan of measures, clean implementation and progress in visibility, clicks and enquiries that is measurable every month.

Further reading

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