SERVICES OF THE CONSULTANCY

Four disciplines.
One system.

Whether as a single engagement or an integrated programme – my service fields are consistently related to one another.


Marketing consulting as a system, not as isolated measures

Marketing rarely fails for want of ideas; it fails for want of sequence. That is why my services are not separate line items but components of a system: strategy defines what is said. Marketing, search engines and the website make sure it reaches the right people. You can commission each component on its own – or leave the interlocking to me.

The four fields

Brand strategy & positioning.

Clarity before visibility: positioning, audiences, identity and content strategy.


Marketing
& media planning.

From Google, Meta and LinkedIn through newsletters to digital out-of-home, out-of-home and print – planned and steered across channels.


SEO
& GEO consulting.

Organic visibility in Google and in AI answers – as a long-term foundation.


Find out more

Website creation
& consulting.

WordPress sites that carry a brand – from a bespoke presence to the fixed-price one-pager.


Two ways to work with me

Not every project needs a strategy engagement. For companies that want to grow deliberately I work individually across the four fields. For practices, local businesses and founders who want to be visible quickly and without fuss there is the fixed-price one-pager – a complete website on a single page, live within 14 working days.

Why marketing consulting starts with strategy

Many providers sell individual marketing services – a campaign here, a website there. My consulting starts one level earlier: with the question of what should be communicated at all, and to whom. Only once positioning and message are settled does it become clear which channels make sense. That sequence saves budget, because no measure runs into the void, and it makes success measurable, because every service is given a clearly defined job.

In practice: commission marketing consulting from me and you get a system in which brand strategy, media planning, search visibility and the website interlock – not a collection of isolated tactics. Whether you start with a single component or build the whole system is your decision – I make sure every step feeds into the next.

Who my marketing consulting suits

It always starts with a thirty-minute first call at no cost and no obligation. We clarify your situation, your goal and the sensible next step – whether that lies in brand strategy, media planning, search visibility or the website. You then receive an honest assessment and a written proposal with a clear scope. Whether you commission a single component or the interplay of several services remains your decision.
That openness is part of how I understand this work: I only recommend what fits your goal and your budget – even when that means starting with a small step. Lasting growth comes from the right sequence, not from the largest possible contract.

FAQ – Services

Both. Each of the four fields can be commissioned on its own – an SEO audit alone, say, or campaign management alone. The greatest benefit, though, comes when the fields are coordinated: a website built on the positioning, or campaigns carrying the same message as the organic visibility.

Usually with the positioning – it is the foundation everything else aligns to. If a clear position already exists, I start where the leverage is greatest: often the website or visibility. We settle that in the first call, based on your actual situation. You are welcome to talk it through with me without obligation to see what makes sense in your case.

Yes. If an agency already covers part of the work, I add to it deliberately rather than replacing everything. The one thing that matters to me is that access, accounts and data are in your name – so you stay independent.

Further reading

Related