WEBSITE & CONTENT
The website as a tool,
not as a brochure.
Websites built on WordPress: concept, design and implementation of sites that carry a brand and produce enquiries – multilingual on request for the German-speaking market and France.
Why most websites miss their purpose entirely
Having a website built matters more in 2026 than ever – it is the only digital asset you truly own, independent of platform algorithms and rising ad prices. At the same time many websites fail in the same way: they look good but have no job to do. Colours were discussed before anyone asked who is supposed to arrive and what that person should do next.
I reverse the order and design from the job backwards: which visitors should reach the site, what do they need to understand, and what should they decide? Only once that is answered does structure follow – and only then design. It sounds unspectacular, but it is the difference between a website that represents and one that works.
Technically I build on WordPress, the most widely used content management system in the world. The reason is strategic, not technical: you stay independent. The site belongs entirely to you, can be extended at any time, taken over by any competent agency and run without monthly platform fees. No website-builder subscription, no vendor lock-in.
Having a website built –
the components at a glance
Concept & wireframing.
Information architecture, user journey and page structure are settled before the first design question comes up.
SEO-ready content production.
Copy that carries the positioning and answers search intent – including FAQ structures for GEO.
Design & build (WordPress).
Bespoke design within your corporate identity, cleanly built – fast, maintainable, without website-builder ballast.
Editorial planning & social media.
Monthly topic planning, post production and community management – so the website is not left on its own.
Multilingual setups (DE / EN / FR).
A clean hreflang structure, localised content and a translation workflow that stays maintainable. Further languages on request.
Analytics & conversion measurement.
GDPR-compliant tracking from day one, so you know what your website delivers.
From structure to operation:
how your website takes shape
Structure
User journey and information architecture are settled before the design – on the basis of your positioning.
Implementation
Design and development are optimised for loading time, readability and conversion – with review rounds at defined points.
Operation
Editing, maintenance and optimisation run as a continuous process – by you (after training) or by me.
Bespoke or at a fixed price
Having a website built means one of two things here, depending on what you need. For companies with a complex offer, several audiences or multiple languages I design bespoke, multi-page sites – from information architecture to ongoing editorial work. For practices, local businesses and founders who want to be visible quickly and without fuss there is the fixed-price one-pager. Both routes rest on the same foundation and the same strategic hand.
You do not need a large website?
For practices, local businesses and founders there is the fixed-price one-pager: a complete professional website on a single page – planned, written and live within 14 working days, from €1,490.
FAQ – Website & content
Let’s talk about your website takes shape.
A first call takes thirty minutes and commits you to nothing. I will tell you honestly whether a one-pager is enough or whether your plan needs a multi-page site.
Further reading